What is Browning's Facebook, Instagram, Twitter and social media policy in general?

What is Browning's Facebook, Instagram, Twitter and social media policy in general?

Policy for use of Browning logos.

Policy for use of Browning logos.

As many people know, Browning has official pages for Facebook, Instagram, and a number of other social channels. Each is created for the use of Browning fans, customers. Browning believes that our Facebook page and other social pages are for you -- those who love Browning. The Browning brand is the creation of John Moses Browning himself. Even today, we know that a great deal of the unmatched commitment to quality and the strength of the brand image is the result of Mr. Browning's hard work and raw genius. Today, those of us at Browning are dedicated to continuing the legacy he began. It has been over 130 years since the first Browning firearm. Our commitment to excellence remains as strong today. And our commitment to you, our customers, is also equally strong.

Often (sometimes inadvertently) the Browning name and reputation is used by others in ways which are not appropriate and that can cause much confusion to our customers. Some even cause damage to the brand. For this reason, we ask all users of our Facebook page to be understanding of our need to have a policy that protects the integrity of the brand and that assures all our customers and fans have the best experience possible.

Under the "Info" section of the Browning Facebook page you can read about information on Browning, as well as the policy statement below.

For full details on Browning trademark usage you must contact the Browning licensing (trademarks, copyrights) department in Morgan, Utah. Browning: 801-876-2711

Browning Buckmark Black Hi-Res Logo
Browning Buckmark Black Hi-Res Logo
Instagram Logo
Instagram Logo
Faceboook logo
Faceboook logo
YouTube Logo
YouTube Logo
Twitter Logo
Twitter Logo

Browning Social Media Policy Statement.

Browning Social Media Policy Statement.

The Browning Facebook, Instagram and other social media pages are exclusively for fans of the Browning brand and fans of Browning products. We want this to be your page where you can exchange ideas with each other, show off successful hunts, show off your guns and gear, show your love of the Buckmark logo and just enjoy being part of the Browning family. We also do our best to answer questions you may ask -- and we encourage all fans to help each other with questions.

To assure that the Browning page is enjoyable for all we ask that other companies do not post advertisements or use any similar spamming techniques on our Facebook page. Selling products, announcing Websites, promotions or other similar activities on the Browning Facebook page are not allowed, The use of Browning registered trademarks for any business-related purpose is not allowed without specific, written permission. In order to avoid confusion on the Browning Facebook page we ask all fans of Browning to not use Browning trademarks on their profile picture, unless it is an incidental part of the photo (on clothing, hats, tattoos, etc.). We always encourage you to "Show us your Buckmark."

IMPORTANT: Impersonating the actual Browning company on any mainstream social media channel in any way (acting like Browning or using the signature logo or buckmark as a profile image) is a direct violation of most channel's policies and violates U.S. and international trademark laws. 

IMPORTANT EXPLANATION OF UNACCEPTABLE BEHAVIOR ON SOCIAL MEDIA: Browning social media pages are for the enjoyment of fans of our brand, our products and for interaction between our customers. No posting by "Trolls" or any other disruptive behaviors are allowed. A "troll" is defined as "a member of an online social community who deliberately tries to disrupt, attack, offend or generally cause trouble within the community by posting certain comments, photos, videos, GIFs or some other form of online content." This applies to behavior by all users of our social media channels. We ask all to be nice, polite and helpful. We reserve the right to block or otherwise remove from interacting with our pages any who engage in any disruptive behaviors. If you do not like or appreciate Browning products and Browning fans, we urge you to please seek out other social media channels more to your liking. 

Statement provided to customers who wish to use the Browning logo in their social media profile.

This is our position as provided to fans of the Browning Facebook and Instagram pages. It applies to all social media. "We love your enthusiasm for the Browning logo and brand. But we are worried that the other Fans might be confused by your profile "picture." They may think that when they see your picture (Browning logo) that it is the Browning company speaking. For the past few years when they saw the logo they knew it was Browning writing the message or posting the photo/video. It is better to use your own image to avoid confusion . . ."

Please also remember that Browning, the Buckmark logo and all associated Browning marks are registered trademarks of the Browning company. This fact of having registered trademarks is not unique to just us. Nearly all significant companies have logos and trademarks that are protected by law. It is important to be aware that these laws often must come into play to protect the investment in the brands. We ask all to preserve the integrity of the Browning brand by obeying these laws.

Thanks,  Browning Web Department