The mission of Ducks Unlimited: Ducks Unlimited conserves, restores and manages wetlands and associated habitats for North America's waterfowl. These habitats also benefit other wildlife and people. The vision of Ducks Unlimited is wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever.

The core values and guiding principles of Ducks Unlimited’s team of staff and volunteers are: Waterfowl and Wetlands We conserve North America’s waterfowl and wetlands. Ethics We act to uphold the reputation of DU, treating people and wildlife with respect. Science-Based Decisions We evaluate our programs to guide us and ensure credibility. Team DU We work together as volunteers and staff. Waterfowling We value and enjoy the sport and heritage of hunting. Collaboration, not Confrontation We partner with those who share common goals and values. Wise Investments We commit at least 80 percent of our resources to conservation. Passion & Commitment We celebrate the culture of DU as we serve our members.