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The 2012 SHOT Show.

Release Date: 1/12/2012

The gun industry's largest trade show has ended. This year it is in Las Vegas with nearly 60,000 attendees. It has been an amazing sight. It's where many of the coming year's hottest new products were introduced by companies like Browning. It's where companies tested the water on new concepts and ideas. It is where special, non-catalog items were introduced and sold to dealers.

For 2012 we did more than ever to keep you informed of everything going on at Browning and -- to the extent possible -- the neat things being introduced and displayed around the convention hall.

SHOT SHOW SPECIALS -- MORE POPULAR THAN EVER. The number one products many are looking for are the SHOT Show Specials. These unique products are specially designed to be offered to dealers at the annual SHOT Show. They are not in the catalog and they are different from the catalog product -- sometimes substantially. These are often smaller runs of products with special features and configurations. To look at them click on the logo then select the product line you are interested in. If you like something, you will probably want to call your dealer and find out if they ordered any -- and you may need to ask them to order one for you. That is how it works..


Check out all the other things that went on at the 2012 Show using the links below  below:

  • Read the Browning blog, which was written live each day throughout the show.
  • Uploaded photos of show highlights.
  • Articles, photos and videos on the unique SHOT SHOW Special products. These products won't be in the catalog and they will be special configurations with special features. To get one you will have to call your dealer and ask him to order one for you.
  • For the same interactive displays that show attendees saw, just select them on the Browning home page: www.browning.com.

For a quick "walk through" view of the Browning booth watch this short video.






Webcam view
of the Browning SHOT Show booth
(Ends 4:00 PM Friday the 20th).

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