2017 SHOT Show News & New Products

It is all about the new guns and gear.

Take the virtual walk-through. Next best thing to being there. The SHOT Show is where many of the newest and best product are introduced to dealers and the media. The SHOT Show is the largest Hunting, Shooting and Outdoor Trade Show in the world. It has everything: new product introductions, special show only products, plus visits from celebrities including TV and film personalities -- all of them, people who like guns and the outdoors.


Media Day at the SHOT Show is like no other event ever. All of the most famouse and fun-to-follow gun writers and hunting TV personalities are there shooting, testing, reviewing and having a blast with all the new firearms. Browning is always there and this year was a big one for us. Watch the videos from Media Day to get first hand input on the best guns of the year from Browning. 


Details on the new guns and gear from the product managers and designers.

X-Bolt Long Range Target Rifle with McMillan Stock
Adjustable comb McMillan stock, 28" fluted barrel, 20 MOA rail and extended bolt handle is perfect for long distance shooting.

Hawg Safe Review
The Browning Hawg safe fits 49 guns with modular shelving, will adapt to your needs.

Pistol Vault Series
The Browning Pistol Vault Series has been updated in 2017 with travel TSA compliant versions, and a new outer finish.

Primal Safe Line Review
The Primal Safe series gives you many size options at an affordable price.

CX Family of Shotguns
The CX shotgun family gets new members with flat, medium and high rib options for all shooting disciplines.

Trak Light Product Review
Both a cap light and a keychain light, the versatile Trak light puts out 121 lumens of light at it's brightest setting, with lower settings to conserve power.

Tommy Boy Jacket Review
The Tommy Boy jacket is lightweight with enough warmth to get you moving in cold weather.

Contact Jacket Review
The Contact Jacket has a comfortable inner flannel lining and plenty of pocket room.

Contact Reversible Jacket Review
The Contact Reversible Jacket is a Primaloft jacket with reversible solid front print.

X-Bolt Pro Product Review
The X-Bolt Pro adds many custom rifle features to the X-Bolt family of products.

Stoke Flashlight Product Review
The 1000 lumen Stoke flashlight is a dual fuel, USB/battery powered and water resistant powerhouse.

Wihongi Signature Series Product Review
This series of collectible knives sport beautiful Maori tribal markings from Jared Wihongi's native New Zealand.

Speed Load Product Review
The Speed Load knife and saw series with quick replace blades and saws let you carry many blades in the space of one.

Range Pro Series Range Bag/Drag Mat Product Review
This Range Bag doubles as a drag mat with features like molly straps, shoulder straps and backpack straps. It's ready for any day at the range.

Euro Mount Product Review
Deer, antelope, elk or caribou, the Euro mount system comes in two sizes that swivel 360 degrees.

Range Pro Drag Mat Review
The Browning Drag Mat is light, pack-able, ambidextrous and will make your prone shooting much more comfortable.

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What happens at the SHOT Show?

  • New product introductions for 2017 including Browning Firearms, Clothing, Gun Safes, Knives, Lights and tons of other new gear.
  • Browning SHOT Show specials. These are some of the most interesting and often rarest of all Browning products. They are available for order by dealers for a limited time. So don't be surprised if a special is one of the most impressive new products of the year. In a few cases, these products go on to become the hit in-line products in next year's catalog. NOT ALL SHOT SHOW SPECIALS APPEAR ON OUR WEBSITE. But you will find most of the firearms specials under each respective firearms model. 
  • It is where all the pros, personalities and celebrities of the hunting and shooting business hang out. And we will do our best to cover them and their adventures throughout the show.  
  • The SHOT Show is a trade show, so all of us regular consumers cannot attend in person, but you can "attend" by following the show here on Browning.com.

Since it is a trade show you and other consumers probably can't attend. But you can get all the news, updates, new products and other breaking news here and on our social media channels throughout the show.