2016 SHOT Show Blog
Pre Show Updates
At this stage -- more than a week before the show -- the Browning offices are crazy-busy with preparations. Pallets are begin created in our warehouse for the displays, products are being boxed up and prepared, all the mult-media gear is being packed. During the off season, some of the equipment such as large screen TVs find there way into conference rooms and offices. The walls are bare now as they are packed for shipment.
It has been particularly busy this year since the ATA archery show is going on right now and many of the staff has been there. 2016 marks the return of Browning into ultra-active marketing in archery. Much of this is driven by the Hell's Canyon line of clothing and especially the Hell's Canyon SPEED lline which will be available this summer, prior to the opening of bow seasons across the country.
Our first day will be the day before the show, January 18th. When we get there we will post photos and give updates on any news we are hearing from the floor. We look forward to you checking back here and on our social media channels.