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For Immediate Release

Realtree Camo Patterns Added to Browning Apparel -- Press Release

December 5, 2011

Browning Announces Addition of Realtree Camo Patterns to Line of Apparel.

Morgan, Utah—Browning, one of the most recognized names in the outdoor industry, has announcedthe addition of Realtree camo patterns to its diverse line of outdoor apparel for the avid sportsman for 2012.

      “Having Realtree camo patterns in our line will give us a dimension we have not had in the past.  Now our customers can choose between the two most popular camo brands on the planet.  We have already had a lot of positive comments and expect to see significant growth in our business as a result,” said Dale Weathers, Vice President, Outdoor Products & Apparel at Browning.

     “It has been amazing to see the reaction from our customers when we announced that we would have Realtree camo patterns in addition to Mossy Oak.  We will now be able to offer the two dominant camo brands and the power that each brings to the market place.  It’s exciting,” said Mark Francis, Senior Product Manger over Browning Apparel.

     “I have never been more pleased with the Realtree camo line-up.  Hunters can easily cover all of their needs with our versatile patterns.  Realtree AP is simply the most effective pattern I’ve seen across nearly every hunting situation nationwide.  Realtree MAX-4 is always a great choice when hunting around crops, grassy or marshy habitat – no matter what game you’re after.  Of course, MAX-1 is the perfect pattern anywhere out West, as well as any open terrain across the country.  Realtree will continue to be the leader in camouflage promotion, creating demand for these patterns through television, print, internet, social media and point-of-purchase.  And as always, we will do everything in our power to ensure the success of our licensees in the future,” said Bill Jordan, Realtree Designer and President.

      Browning has a long tradition in offering innovative and high quality hunting clothing.


pt 12-2011

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