> Browning Adds Realtree to the Line-up. - Browning Article

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Browning Adds Realtree to the Line-up.

Release Date: 1/18/2012

If you are a Realtree camo fan you are probably saying  "what took you?" Well, better late than never I suppose. For an overview read this backgound information on the new Realtree Browning products taken from our Press Release.

If you do a search on Browning.com you will get 127 product hits. From ball caps to autoloaders. Just search for "Realtree." There will be lots of hats in the list. But, if you are looking for guns with Realtree camo then you are looking for our SHOT Show specials. This year, only the specials are in Realtree. To get to them fast just go to the Firearms SHOT Show Specials page.


“Having Realtree camo patterns in our line will give us a dimension we have not had in the past. Now our customers can choose between the two most popular camo brands on the planet. We have already had a lot of positive comments and expect to see significant growth in our business as a result,” said Dale Weathers, Vice President, Outdoor Products & Apparel at Browning.

“It has been amazing to see the reaction from our customers when we announced that we would have Realtree camo patterns in addition to Mossy Oak. We will now be able to offer the two dominant camo brands and the power that each brings to the market place. It’s exciting,” said Mark Francis, Senior Product Manger over Browning Apparel.

I have never been more pleased with the Realtree camo line-up. Hunters can easily cover all of their needs with our versatile patterns. Realtree AP is simply the most effective pattern I’ve seen across nearly every hunting situation nationwide. Realtree MAX-4 is always a great choice when hunting around crops, grassy or marshy habitat – no matter what game you’re after. Of course, MAX-1 is the perfect pattern anywhere out West, as well as any open terrain across the country.

Realtree will continue to be the leader in camouflage promotion, creating demand for these patterns through television, print, internet, social media and point-of-purchase. And as always, we will do everything in our power to ensure the success of our licensees in the future,” said Bill Jordan, Realtree Designer and President.

If you read this far you are right, that was a press release. Not so exciting. The point is, we finally have a choice in camos. And that is a good thing.

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