Question:
What happened to Browning Archery?

Answer:

This is a question many of you have been asking on our Facebook page and on various forums. We hope this historic overvew will help.

Browning has been a strong leader in the Archery industry for many years. From the 1960s through the 1990s many important patents and innovations were created by the Browning R&D department right here in Morgan, Utah at the current Browning headquarters for firearms, apparel and other gear. (The picture of the bows at right is from an early 1980s Browning catalog.) The Browning line of bows and archery gear were actually manufactured in large part at our own facility in Morgan, Utah a few hundred yards up the road from our business offices.

In 2001, for assorted business and competitive reasons, Browning entered into an agreement with PSE in Arizona to have them take over the license for Browning Archery products. At that point production ceased in Utah and was moved to PSE facilities. From then until December 2010 PSE worked as one of Browning's many partner companies. They would use their expertise and manufacturing strength to continue to create bows and gear that were "The Best There Is" in archery. Many of you already knew the connection between Browning and PSE. For others, this relationship may be a surprise.

In December of 2010 -- for various business reasons -- PSE discontinued offering products bearing the "Browning Archery" brand. Although the Browning Brand is no longer on Archery equipment, PSE will continue their commitment to fully service and repair bows according to the product warranties and service policies established by them over the years.

You probably noticed that the Browning Archery Website created by PSE (our former licensee) has been taken down. Unfortunately, it appears that all other Web support materials have also been removed by PSE. We apologize for this inconvenience.

If you have a need to contact them about your Browning bow here is their contact information:

For PSE's Browning Archery Service Department
 

"Browning Archery"
2727 N. Fairview
Tucson, AZ 85705
800-644-0283 

or, to contact PSE directly,

Precision Shooting Equipment
2727 N. Fairview Avenue
Tucson, AZ 85705 
Ph: 520-884-9065
F: 520-884-1479

There no longer is a "Browning Archery" Web location for information on your Browning bow or other archery gear. However, Browning archery clothing continues forward as a Browning company product and is found right here on the www.browning.com Website.

We apologize for any inconvenience this may cause you -- especially if you are in the market for a new bow and really wanted a Browning. We understand the difficulty of your situation. Many here at Browning are multi-season hunters who love and use Browning bows and other archery gear. This announcement was a disappointment to all of us here who love Archery, Bowhunting and the Browning brand.

Sincerely,

Browning